Metro Play Casino, an online casino brand belonging to Metro Play, a sister concern of The Metro, a free newspaper that is widely read by Londoners who use the underground tube system, was born when MEarcade and MEcasino were merged. The Metro decided to roll out an online gambling product after conducting an intensive market research for 18 months and concluding that young people using the tube system are fond of playing online casino games.
Metro Play Casino offers an exciting portfolio of more than 200 slot machine games, generous bonuses, and a mobile casino service. As Metro Play Executive Director Jamie Walters commented, Metro Play wants to live up to the trend of going mobile. In fact, the company spend a huge part of the £1.9 million it had earmarked for marketing to develop its new mobile side product.
Slot games at Metro Play are awesome because the casino runs on EveryMatrix’s Mobile360 platform, which is compatible with almost every mobile device under the sun, including HTML5 devices. EveryMatrix Limited is an independent provider of iGaming software, making use of GamMatrix and OddsMatrix applications to beat the competition and give customers a unique and enhanced mobile gambling experience. Speaking about the partnership deal his company recently signed with Metro Play, EveryMatrix CEO Ebbe Groes said that it gives the company a great opportunity to showcase its product’s integration capabilities.
Metro Play Casino features a simplified registration process, eliminating the need for players to scroll through one long page—Walters calls it a “four-step concertina-style payment registration process.” Apprehensive players can rest assured that playing slot games at Metro Play is safe because the company is licensed in Alderney and has to adhere to strict industry standards. Besides, Metro Play Casino has proved, ever since its launch, that it is fully capable of delivering top-notch online gambling content for its UK customers. Industry analysts say that Metro Play will definitely push itself head and shoulders above the other brands in the market because of the high standards it has set for itself coupled with its unique product, sophisticated software, and sensitivity to customer requirements.
The experience of playing slots at Metro Play is unique because of its partnership with EveryMatrix. The Mobile360 gaming software solution serves as a one-stop shop for a wide range of gaming services including casino, poker, and sports betting. Besides, EveryMatrix supplies a wide range of popular slot titles from prominent gaming content providers such as Sheriff Gaming, Microgaming, and Interactive Gaming Technology (IGT). Players can look forward to lucrative features, varied themes, bonus games, progressive jackpots, and much more.
DMG Media, the owner of The Metro, refers to Metro Play Casino as “the ultimate urban mobile gaming destination.” According to the company, the very purpose of launching Metro Play Casino was to give urban people a unique casino gambling experience on the move. Besides a user friendly design, Metro Play Casino offers mobile players browser-based gaming features so that they can play slots without downloading any software.